Still managing suppression lists in spreadsheets? Here are five signs it's time for a better solution.
1. You're manually updating lists across multiple ESPs
If you're copying and pasting unsubscribes between SendGrid, Mailchimp, and your internal database, you're wasting hours every week and risking compliance violations when lists get out of sync.
2. You've sent to someone who complained before
The moment a recipient marks your email as spam, they should be suppressed everywhere. If this has happened to you, your current system isn't fast enough.
3. Your affiliates have direct database access
Giving affiliates access to your suppression data shouldn't mean giving them access to the actual email addresses. You need a verification layer.
4. You can't answer "how many did we suppress last month?"
Basic reporting shouldn't require a database query. If you don't have visibility into your suppression rates, you're flying blind.
5. List imports take more than a few minutes
Modern suppression systems can process millions of records in minutes. If you're waiting hours for imports to complete, there's a better way.
Ready to upgrade?
List Armor solves all of these problems with a centralized API, real-time syncing, and an affiliate portal that keeps your data secure.